tissue paper market

Overview of the hygiene products and tissue paper market

The tissue paper market and hygiene products used away from home were estimated at 27.48 billion USD in 2020 and are predicted to grow at a CAGR of 6.92 percent to 42.26 billion USD by 2026. Upwards of 9% of all paper goods manufactured across the globe eventually wind up as tissue products, amounting to about 21 million metric tonnes of tissue paper annually. Away-from-home items are expected to account for more than one-third of worldwide tissue demand in recent times, and these products are growing at a modest rate each year. 

Most away-from-home tissue products are purchased directly from wholesalers by property owners, organizations, and cleaning agencies. The items are typically purchased in bulk and put in dispensers that are utilized at their facilities to preserve client loyalty to that brand. The cost of the product, its compliance with dispensers, and the convenience of replenishing are generally the main areas of rivalry. 

These items have been one of the world’s most utilized goods. The hygiene market is primarily driven by rising demand for away-from-home tissue products in metropolitan areas. When compared to rural institutions that mostly rely on retail variations, many users, ranging from restaurants and food vans to commercial customers, have a consistent need for these items in urban marketplaces. 

The high cost of raw materials is a crucial factor that is restricting the expansion of the tissue paper market. Furthermore, new innovative products, like electronic dryers, are influencing the market growth. 

The Maximum Market Demand for Toilet Paper 

When compared to other options, such as electronic dryers, paper, and cloth towels have been shown to offer the maximum drying efficiency on the market. According to research published in Mayo Clinic Proceedings, a prestigious medical publication, on the drying effects of various hand-drying techniques, the results showed that paper towels dried remaining water from the palms more effectively than jet air blowers and hot air dryers. Learn the key differences between hand dryers vs paper towels.

According to recent research, three out of ten buyers are major users of bathroom tissues, purchasing 13 or more rolls each month. Toilet paper manufacturers are benefiting from efficient category fragmentation and added-value developments. The premium toilet papers are distinguished from regular toilet papers by advances such as dermatologically tested versions, flushable versions, and double-layered toilet papers. 

The development of premium and high-grade toilet paper has fuelled the value growth of the tissue paper industry in various nations. The difference between these premium and high-grade away-from-home tissues and hygiene items are already visible on store shelves in the form of luxury packing, as the largest sub-sector of the away-from-home market bathroom tissues has household penetration rates approaching 100%. 

Asia-Pacific is expected to be the fastest-growing region.

Countries such as India, Australia, China, and Singapore were the primary sources of demand for these items in Asia-Pacific. The significant demand for away-from-home tissue and hygiene goods in the region is driven by market channels like hospitals and medical units, tourism units, food enterprises, and other industries. The biggest demand for environmental sanitation goods was seen in restaurants, supermarkets, public restrooms, and other establishments where hygiene items are readily available to clients. 

The rapid growth of the middle class in many Asia-Pacific countries, as well as rising disposable incomes, has led to a dramatic increase in domestic travel, which also drives demand for away-from-home tissue and hygiene products. 

The area is also establishing itself as one of the most well-known medical tourism destinations. The region has witnessed over 0.3 million births and 0.1 million deaths occur, resulting in increased use of away-from-home tissue and hygiene goods, such as wipes, hand towels, and tissues, by both residential and commercial users, such as clinics and the medical industry. 

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