KRAFT PAPER: THE FUTURE OF SUSTAINABLE PACKAGING IN MEA
As global demand for sustainable solutions rises, the kraft paper and packaging industries are leading the charge in providing eco-friendly alternatives. The Middle East and Africa (MEA) regions are witnessing an impressive surge in the adoption of kraft paper, thanks to its recyclability, versatility, and minimal environmental impact. With sustainability at the forefront, major industry events like Paperworld Middle East highlight this growing trend.
THE KRAFT PAPER BOOM IN MEA
Kraft paper’s versatility has made it a favorite in the packaging industry. It’s biodegradable, easily recyclable, and ideal for a wide range of packaging applications. As demand for sustainable materials intensifies, experts predict that the kraft paper market in the MEA region will reach USD 10.6 billion by 2025, a testament to the rapid growth in this sector. This surge is driven by consumers’ increasing desire for eco-friendly alternatives to plastic.
At The Coniferous, we provide a wide range of high-quality kraft paper products, catering to diverse packaging needs. Our kraft paper portfolio includes natural kraft, sack kraft, bleached kraft, MF & MG kraft, and KLB. These materials support multiple applications, meeting the growing demand for sustainable packaging solutions.
WHY KRAFT PAPER IS GAINING TRACTION IN THE MEA
The Middle East and Africa markets are seeing a significant rise in kraft paper use, particularly between 2020 and 2029. The aftermath of the COVID-19 pandemic has been a key factor in this growth, with an increased demand for paper packaging across various sectors, including food, pharmaceuticals, and cosmetics. The rising use of food delivery services and online shopping has particularly boosted the need for kraft packaging materials, such as sacks, folding cartons, and liquid cartons.
INCREASING PULP DEMAND AND ITS IMPACT
With the growing demand for kraft paper, the need for pulp is on the rise. Pulping methods, including hardwood, softwood, and chemical pulps, each offer unique benefits for different packaging applications. Hardwood pulps are ideal for outer layers due to their surface properties, while softwood pulps provide the strength necessary for paperboard products. Chemical pulps, although more expensive, are used for creating high-quality, stiff paperboard when combined with mechanical pulps.
The surge in kraft paper use across the Middle East and Africa reflects a broader global shift towards sustainable packaging. As consumers continue to seek eco-friendly alternatives, the kraft paper industry stands poised for further growth, offering an environmentally responsible solution to the challenges of modern packaging. As part of this movement, The Coniferous is committed to providing high-quality kraft products that help businesses meet their sustainability goals while delivering exceptional packaging solutions.
