The demand for sustainable fibre-based packaging solutions is rapidly growing and is expected to be one of the most promising areas in the global packaging industry. Recent studies indicate that the global demand for fibre-based packaging is set to reach a staggering $503.4 billion in 2027, with a compound annual growth rate of 3.4%. Fibre-based packaging refers to any packaging made from paper or other cellulosic fibres, typically sourced from plants and trees, which can be recycled at the end of their life, making them a highly sustainable solution.
Fibre-based packaging is an optimal solution for a wide variety of goods, including food, beverages, medicines, and cosmetics. The term “fibre- based” refers to any packaging made from paper or other cellulosic fibres, typically sourced from plants and trees. These materials can be recycled at the end of their life, making them an exceptionally sustainable solution. This focus on sustainability has contributed to the growing popularity of fibre-based packaging.
According to the Smithers report, the global demand for fibre-based packaging is set to increase by a factor of two in less than a decade, from $238 billion in 2019 to $503.4 billion by 2027. This impressive growth can be attributed to the increasing adoption of sustainable packaging practices by brand owners and retailers worldwide, as well as growing awareness among consumers about the need to adopt more environmentally friendly practices.
A 2020 survey published by DS Smith showed that sustainability is becoming increasingly important to European consumers. In fact, 82% of respondents said they consider packaging sustainability when making purchasing decisions. This evolution in consumer and business behavior has naturally turned fibre-based packaging into an attractive option for those looking to shift from carbon-based products to more environmentally friendly packaging solutions.
When examining trends, e-commerce has been another key factor behind the soaring trajectory of fibre-based packaging. The increase in online shopping in recent years has led to a significant increase in the volume of packages being shipped, leading to a corresponding increase in demand for packaging materials. Fibre-based packaging is well-suited to the needs of the e-commerce industry, as it is lightweight, durable, and can be easily customized to fit different products.
Despite the promising growth projections, the fibre-based packaging industry still faces challenges. Disruptions to global supply chains caused by the COVID-19 pandemic and geopolitical conflicts can impact the cost and availability of raw materials and transportation. The lack of appropriate infrastructure for collection and recycling can also result in fibre-based packaging ending up in landfills or being incinerated instead of being recycled. Additionally, regulatory constraints and a lack of understanding about the recyclability of different materials and components pose challenges to the industry.
Fibre-Based Packaging Leading the Way in Innovation
As a paper company committed to sustainability, Coniferous is pleased to see the rapid growth and potential of fibre-based packaging solutions.
One of the reasons for this growth is the increasing demand for sustainable packaging practices by brand owners and retailers worldwide, as well as the growing awareness among consumers about the need to adopt environmentally friendly practices. Our company is proud to offer fibre-based packaging solutions that are highly sustainable and can be easily recycled at the end of their life.
Innovation is a cornerstone of the fibre-based packaging industry. Various companies, have been working on developing advanced recycling technologies that can break down complex fibre-based packaging products, lightweighting to reduce the weight of fibre-based packaging products while maintaining their strength and durability, and researching bio-based materials to replace or reduce non-renewable resources, which includes the removal of aluminium barrier layers.
At Coniferous, we are committed to pushing the boundaries of innovation in the fibre-based packaging industry. We recognize the significance of driving advancements in this field, which is why we are constantly exploring new ideas and approaches. Our team draws inspiration from the work being done by industry leaders.